What an outsourced business manager does, and how to tell if you need one
Not a bookkeeper, not an agency, not an assistant. A plain account of the job, a typical week and how to tell if your firm needs one.
Read the articleOutsourced business management · Santa Monica, working nationwide
Your outsourced business manager.
Part of your team.
You are good at the work. What runs late is the business around the work: the website nobody has updated, the posts that stop when it gets busy, the press note that never goes out, the follow-up list on the corner of the desk. We take that on as a working member of your team, and we treat marketing, PR and social media as part of running the business.
Business management, marketing, PR and social media for owner-led firms.
Dental practices, motorcycle businesses, real estate, fashion, film and music video, interior design, independent music and independent financial managers.
What we do
One manager for the work around the work.
Most owners do not need another vendor. They need someone who knows the business, sits in the weekly conversation and makes sure things happen. That is the job. We agree a list, we do what is on it, and we tell you plainly what it is doing for you.
- Business management.The recurring work that keeps an owner from the work only the owner can do: schedules, follow-up, vendors, approvals and reporting.
- Marketing.Your position in plain words, then a website, a one-page summary, a deck and email that all say the same thing.
- PR.The story around a release, a launch, a project or the firm itself. The media list, the pitches, the interview preparation and the follow-up.
- Social media.A calendar you approve, the writing, the scheduling and a monthly look at what worked.
- Search and content.Both are in our name. Articles and pages built from the questions your clients ask, and the technical side of being found.
- Capital-raising materials.Decks, summaries and investor updates, organized within what your counsel allows.
Industries
The fields we work in.
We began with dental practices, motorcycle businesses and real estate. With new staff on the team we now work with fashion labels, film and music video, interior designers, independent music through DecodedMusic, and independent financial managers.
Dental practices
The dentist belongs in the operatory. We run the business side, from follow-up lists to the website, reviews and social media.
Business management for dental practices ↗Motorcycle businesses
Riding season does not wait for your marketing. We keep the shop visible while your crew is busy on the floor and in the bays.
Business management for motorcycle shops ↗Real estate
Investors and partners look you up before the first meeting. We keep the website, the project stories and the deck ready all year.
Business management for real estate firms ↗Fashion labels
The collection is ready. The line sheet, the press note and the posts are not. We run the business side as part of your studio.
Business management for fashion labels ↗Film and music video
A finished film still needs an audience, and a director needs the next job. We run the business side between one project and the next.
Business management for film and music video ↗Interior designers
Your best rooms are sitting in a folder, unphotographed and unpublished. We run the business side as part of your studio.
Business management for interior designers ↗Independent music
A release is forty small jobs with one date. Through DecodedMusic we run the business side as part of the artist’s team.
Business management for independent music ↗Independent financial managers
Clients want a clear explanation and compliance wants every word checked. We manage the business side inside your review process.
Business management for financial managers ↗
About AlgoContentSEO
Three questions, answered about ourselves.
Every prospect asks three things before they call: who are you, what are you about, and why should we hire you. It would be odd to ask our clients to answer them and not do it ourselves.
Who are we?
AlgoContentSEO is a business management firm in Santa Monica, California. We work across the country with owners who are very good at their own craft and stretched thin by everything around it. Most have no marketing department and no wish to build one.
What are we about?
We believe marketing and operations belong together. Owners fall behind on marketing because they are buried in other work, so we help with both.
We believe a firm should be able to explain itself in plain words. A firm that cannot say who it serves usually has trouble with pricing, hiring and focus as well.
We believe in honest claims. We will not write something about your firm that you cannot stand behind. In regulated fields we work alongside your counsel and compliance staff.
We believe the work should be yours. Your website, your accounts and your contact list belong to you from the first day.
Why hire us?
Because we work as part of your team. We keep a weekly rhythm with you, one person on your side approves what goes out, and nothing is published in your name without your say. You get a manager who does the work, where an agency would hand you a report about it.
Working together
How we join your team.
- A first conversation. We learn where you are and whether we are a fit. If we are not, we will say so.
- Discovery. We talk with the principals, review what exists and look at the firms you are compared with. You receive a written summary.
- A written scope. We agree what you will receive, who approves it and when. Nothing is left to memory.
- The work. We build, write, schedule and follow up. You give us about an hour a week and approve everything that goes out.
- Review. At ninety days we look at what was done and what changed, and decide together what continues.
What we do not promise
We do not promise rankings, press coverage or a number of new clients. Nobody can honestly promise those. We promise clear work, delivered on schedule, and reporting that tells you the truth about what is working.
The 90-Day Plan
A defined place to start.
People look you up before they call. The 90-Day Plan gives them something worth finding, for one fixed fee and a written list of work.
$10,000
$5,000 to start, $2,500 on day 30 and $2,500 on day 60. A website review, a social media review, your three answers on one page, five rewritten web pages, twelve pieces of content and a monthly discussion with your team. No setup fee and no automatic renewal.
Insights
Long reads for busy owners.
Business manager or marketing agency: who should run your marketing?
Agency, freelancer, in-house hire or outsourced business manager. An honest comparison, including the cases where the answer is not us.
Read the articlePR, marketing and social media are three different jobs. Here is who does what.
Three jobs owners are told to do and rarely have explained. What each does for a small firm, and the order to do them in.
Read the articleThe ten minutes before they call: what a prospect checks, and what they find
Someone hears your name and looks you up. Here is what they check, in order, and a twenty-minute way to audit your own firm.
Read the articleA weekly marketing routine a busy owner can keep
Marketing fails in small firms because nobody owns it and nothing is due. A one-hour weekly routine and the rules that keep it alive.
Read the articleHow to make an outside manager part of your team
Outside help fails when it stays outside. One approver, a weekly rhythm, clear ownership and a clean way to stop.
Read the articleThe primer · Subscriber access
Who Are You and
Why Should We Hire You?
Our primer on marketing and PR for owner-led firms: an introduction, fourteen chapters and eight worksheets built on the three questions. It is not published on this site. Subscribers can request access.
Request the primer ↗A first conversation
Tell us where the work is getting stuck.
Message us on WhatsApp to arrange a time. The first conversation costs nothing.