The 90-Day Plan · $10,000 fixed fee
People look you up before they call. In 90 days, give them something worth finding.
The 90-Day Plan is one fixed fee for a fixed list of work. We review your website and your social pages, write your content, and sit down with your team every month. You know what you will receive before you pay.
The ten minutes you are not there for
Someone hears your name from a client. Before they pick up the phone, they search. They read your website on a phone, glance at your profile and compare you with two other firms.
It takes them about ten minutes. If what they find is thin, out of date or sounds like every other firm, they move on. Nobody tells you. The phone is just a little quieter.
You probably know this already. What you do not have is a free afternoon to fix it.
Hand us the afternoon
For 90 days we do the reviewing, the writing and the scheduling. You keep the three things that need you: your point of view, your relationships and the final say on everything that goes out.
What you receive
Website review
A written report on up to 15 pages of your site, with the fixes in priority order.
Social media review
A written report on up to three profiles and your last 90 days of posts.
Your three answers
One page that says who you are, what you are about and why someone should hire you.
Five web pages rewritten
Your core pages, up to 400 words each, built from your three answers.
Twelve pieces of content
Six articles, three client letters and three sets of eight social posts, on a calendar you approve.
Three discussions with your team
One hour each month, then a closing report and a plan for your next quarter.
How the 90 days run
- Days 1 to 30
Review and rebuild
Both reviews, your three answers, five rewritten pages and the first four pieces.
- Days 31 to 60
Publish
Four more pieces go out on schedule.
- Days 61 to 90
Measure and plan
Four more pieces, the report and the plan for your next quarter.
One round of changes on every piece
Every piece comes with one round of changes. Send us one list within five business days and we turn it around. Your three answers get two rounds, because everything else is built on them.
If we do not hear from you in five business days, we take the piece as approved and keep moving. That keeps your 90 days on schedule.
Work beyond the list, or a change of direction after you have approved something, is quoted at $175 an hour before we start. You will never get a surprise bill.
$10,000 for the full 90 days
$5,000 to start$2,500 on day 30$2,500 on day 60
That is the whole cost of the plan. No setup fee and no automatic renewal. You pay the first invoice by card, the same card is charged on day 30 and day 60, and then billing stops.
Raising money for a project?
We turn your numbers into a financial pitch deck. Ten to twelve slides cover the deal, the property and market, the business plan, sources and uses, projected returns and your team. You have it five business days after we receive your figures, with one round of changes.
For 90-Day Plan clients, paid in full when you order. The projections are yours, and your securities counsel should approve the deck before it goes to an investor.
What we will not promise
We will not promise you a ranking, a headline or a number of leads. Nobody controls those. We promise the work on the list, on schedule, and a plain report on what it is doing for you.
If you work in a regulated field, nothing goes out until your compliance reviewer or counsel has approved it. We build that step into the calendar.
Questions
- How much of my time will this take?
- About an hour a week. One opening conversation, a monthly discussion and your approvals.
- Who owns the work?
- You do, once the fee is paid in full. Your site, your accounts and your contact list stay yours from the first day.
- What happens after 90 days?
- You receive a plan for the next quarter. Run it yourself or keep us on. Nothing renews unless you ask.
- Can I stop early?
- Yes, by writing to us. Payments already made cover work already done, and no further payments are taken.
- Do you work outside California?
- Yes. We are in Santa Monica and work with firms nationwide.
Sign up first. Pay after we have spoken.
Leave your email and we will write to you. Nothing is charged when you sign up.
- 1
Sign up
Leave your email in the form, or message us on WhatsApp. On WhatsApp you can send anything that helps, such as a deck, a brochure or your current one-page summary.
- 2
We confirm
We reply within two business days with your customer number, the list of what you will receive and your first invoice.
- 3
You pay the first $5,000
By card, on a secure Stripe page. Your 90 days start that day.
Sign up for the 90-Day Plan
Rather talk first, or have a file to send?
Message us on WhatsApp and attach it there.
Message us on WhatsAppWant the real estate pitch deck as well? Say so when we reply and we will send a separate invoice for it.