Insights
Long reads for busy owners.
What we have learned doing business management, marketing, PR and social media from inside small firms. Written in plain words, for owners who have no marketing department and no wish to build one.
Business management
What an outsourced business manager does, and how to tell if you need one
Not a bookkeeper, not an agency, not an assistant. A plain account of the job, a typical week and how to tell if your firm needs one.
Read the article ↗Marketing
Business manager or marketing agency: who should run your marketing?
Agency, freelancer, in-house hire or outsourced business manager. An honest comparison, including the cases where the answer is not us.
Read the article ↗Marketing, PR and social media
PR, marketing and social media are three different jobs. Here is who does what.
Three jobs owners are told to do and rarely have explained. What each does for a small firm, and the order to do them in.
Read the article ↗First impressions
The ten minutes before they call: what a prospect checks, and what they find
Someone hears your name and looks you up. Here is what they check, in order, and a twenty-minute way to audit your own firm.
Read the article ↗Routine
A weekly marketing routine a busy owner can keep
Marketing fails in small firms because nobody owns it and nothing is due. A one-hour weekly routine and the rules that keep it alive.
Read the article ↗Working together
How to make an outside manager part of your team
Outside help fails when it stays outside. One approver, a weekly rhythm, clear ownership and a clean way to stop.
Read the article ↗
Start with a conversation
Tell us what you do, who you want to reach and where the work is getting stuck. The first conversation costs nothing, and if we are not a fit we will say so.
If you already know you want a defined piece of work, the 90-Day Plan is one fixed fee of $10,000 for a written list of deliverables.
We do not promise rankings, press coverage or a number of new clients. We promise the agreed work, on schedule, and honest reporting. General information only. Not legal, tax or investment advice.